Crunchyroll Updates Ad VOD Policy Statement – News
“AVOD content will rotate and refresh regularly, occasionally returning for stunts, special promotions and commemorative occasions.”
Crunchyroll provided an updated statement to ANN this week, regarding its video on demand (AVOD) advertising policy:
Crunchyroll continues to offer over 1,000 hours of anime for free through our advertiser-supported tier. Some episodes of our most popular anime, before the current season, are still available to watch for free with ads. Likewise, we make new content available for free with ads through our seasonal samplers, launched at the start of each anime season. AVOD content will rotate and refresh regularly, occasionally returning for stunts, special promotions and commemorative occasions.
ANN had contacted Crunchyroll after discovering that several titles – including El-Hazard, hero bank, Kiratto Pri☆Chanand Musketeer Fairies – which was available for free users until August 31, then switched to content for premium users only from September 1.
Crunchyroll announced in March that it would no longer offer ad-supported free viewing beginning with its Spring 2022 season lineup. Crunchyroll will instead require viewers to have a subscription to access new and continuing simulcasts. The company added that the first three episodes of each title will be available for ad-supported viewing for a week after they premiere on Crunchyroll up to a point, and subsequent episodes will be limited to subscribers. Crunchyroll confirmed that with the anime continuing, ad-supported viewing will not be available with episodes starting with the spring season, but episodes prior to the spring season will be available.
Crunchyroll previously provided ANN with a comment that anime episodes prior to last spring’s season would still be available to watch for free with ads. The company added that it will continue to “make new content available for free with ads” and that it “only stops the automatic free availability of all simulcast contents.”
Crunchyroll previously allowed free ad-supported streaming for simulcast titles one week after an episode’s premiere.
Funimation and Crunchyroll announced on March 1 that Funimation and wakanimthe anime library and simulcast content moved to Crunchyroll. sonyit is Funimation Global Group has completed the acquisition of Crunchyroll from AT&T on August 9 of last year. The purchase price was US$1.175 billion and the proceeds were paid in cash at closing.
Source: Email correspondence